How did you attract/address your audience?

We feel that our soundtrack doesn't really sound similar to any popular music tracks, however the style of our soundtrack is like the typical horror backing track that would be used within the genre. We thought that this would attract the audience because our soundtrack sounds quite eery and the majority of people would associate that style of music to horror films, so if our film opening was to be played on TV or on an advert when they wasn't really focusing on the TV they may hear the music and wonder what the music was associated with, and if they were fans of horror films then they would most likely pay even more attention to it.

We think that we could compare our soundtrack to the one that was made for 'The Woman In Black' because both our soundtrack and the one form the film have quite an eery nature to them. They both also have certain points within the soundtrack where there is a build up (crescendo) of the music/instruments, obviously to create more suspense until the track finally reaches the climax and this would most likely be the point where the victim has been attacked by the antagonist.

In terms of costumes, the clothing was quite casual for the three girls because they had to portray that they were just typical students making their way home, which the audience can relate to, especially the teenagers since they most likely would have experienced a time where they were walking home with their friends. So for this we just decided that the three girls would dress in their everyday clothes that they would wear and feel comfortable in since we only had to portray a typical teenager.

However in terms of the antagonist, we put a little more thought into the costume, even though the costume looks quite casual as well, we thought that it would be effective if I wore black because this is quite conventional within a horror film because black is seen to be a mysterious and spooky colour, similar to lucid shadows. I also wore a hoodie to conceal my face and head a little, which also was effective since this is quite a common thing for an antagonist to do before approaching a victim. Since the antagonist is wearing all black we felt that the audience would easily be able to identify straight away who the antagonist is, so when I first appear in a scene they will most likely identify me to be the antagonist and they will begin to question what will happen as I approach the victim.

For the set of our film opening we decided that an alleyway would be quite an effective place to film since there are a lot of them around and people continuously use them as short cuts or passages to get home, and a lot of students venture down alleyways to get home or to make their journey shorter. Alleyways are also quite a confined space because in most cases you can only go up or down the alley, you can't turn right or left to change your route, and the particular alley that we used to film in, we were only able to go up or down the alley, so emphasising the fact that the victim (Becca) couldn't really escape the antagonist if she wanted to.

I think that the audience will most likely relate to the three girls or Becca's character (the victim).  Because in terms of the three girls, the audience may think 'Oh those girls remind me of me and my friends' since they may relate to the fact that the girls are walking home with their friends, or someone may relate to the clip when Becca has to leave her friends to go her way home on her own.

Also I think that the majority or the audience may relate to Becca's situation where she has to walk up the alleyway on her own, since a lot of people consider alleyways to be quite scary, especially when you're on your own or during the night. So when the audience sees the scene with Becca in the alley on her own they may sympathise with her because they may have been in the same sort of situation as her at some point in their life.