Who would be the audience for your media product?

We think that our film would appeal to teenagers and maybe some young adults, because in real life, most horror films are quite popular with the younger generation. This could also link in with the fact that horror films have certain ages certificates because the content may not be suitable for certain age groups, so most horror films are usually certified as either a 12, 15 or an 18. We decided to certify our film as a 15 because this would enable the film to attract a wider age group, so ranging from teenagers aged 15 and above to young adults, depending on whether you’re a fan of horror films it could appeal to older adults as well. 

Other popular horror films that would attract this particular age group would be films such as Insidious, Scream, Paranormal Activity, Woman in Black etc. We feel that this is because these films have been considered popular with teenagers or young adults, and when we asked the rest of our group of peers what their favourite horror films were Paranormal Activity and Scream were the most popular choices through out the group. 

We also found that certain people in our peer group that are fans of horror films prefer to watch a certified 15 or over film because it would include more of the typical horror conventions which creates suspense and a shock factor, but even if you're not a fan of horror films you may find that a certified 15 film would be ok for you to watch, depending on the actual plot of the film.